AAA Custom turns branded merchandise into a multi-channel growth engine — Google Ads, Facebook, Amazon, Etsy. We seek $520K to reach $590K revenue Year 1 and $1.5M by Year 3.
One-time angel round. No prior institutional debt. Clean cap table.
20% equity offered. Investor receives 20% of all exit proceeds and dividends.
1× liquidation preference, pro-rata rights, quarterly reporting, board observer seat.
Google + Facebook Ads $180K (34.6%) · Sales Team $108K (20.8%) · Inventory & Production $78K (15%) · Founder Salary $72K (13.8%) · Tech & Platform $45K (8.7%) · Legal & Finance $37K (7.1%)
Promotional products industry growing 6.8% CAGR. Custom merchandise demand accelerating post-pandemic as brands invest in physical touchpoints.
Amazon Custom and Etsy collectively drive $8.5B in custom product GMV annually. Barrier to entry is low-cost production + reliable fulfillment — our core competency.
$10K/month in Google + Facebook generates $67K revenue at 6.7× blended ROAS. CAC payback under 2 months on average order value of $285.
Custom production capabilities, 300+ SKUs, bulk order discounts, and repeat B2B clients create switching costs unavailable to generic dropshippers.
Budget $6K/mo · CPL $90 · Conv 18%
AOV $285 · ROAS 5.3×
Budget $4K/mo · CPL $65 · Conv 12%
AOV $260 · ROAS 8.8×
Ramps to $30K/mo by Month 18
CAC $85 · LTV $9,600 · Fee 10%
Ramps to $18K/mo by Month 18
CAC $60 · Fee 12% · 4-star reviews
B2B client referrals · 15% commission
Zero CAC · High intent buyers
Event agencies, print brokers
Revenue share 20–25%
| Channel | Year 1 | Year 2 | Year 3 | 3Y Total |
|---|---|---|---|---|
| Google Ads | $192,000 | $288,000 | $360,000 | $840,000 |
| Facebook / Meta | $210,000 | $336,000 | $420,000 | $966,000 |
| Amazon Custom | $96,000 | $216,000 | $360,000 | $672,000 |
| Etsy | $72,000 | $144,000 | $216,000 | $432,000 |
| Referral | $12,000 | $24,000 | $96,000 | $132,000 |
| Partnerships | $8,000 | $12,000 | $48,000 | $68,000 |
| TOTAL REVENUE | $590,000 | $1,020,000 | $1,500,000 | $3,110,000 |
| Line Item | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $590,000 | $1,020,000 | $1,500,000 |
| COGS (38%) | ($224,200) | ($387,600) | ($570,000) |
| Gross Profit | $365,800 | $632,400 | $930,000 |
| Gross Margin | 62% | 62% | 62% |
| Ad Spend | ($120,000) | ($180,000) | ($210,000) |
| Marketplace Fees | ($20,400) | ($43,200) | ($68,400) |
| Salaries | ($144,000) | ($192,000) | ($240,000) |
| Tech & Ops | ($36,000) | ($48,000) | ($60,000) |
| EBITDA | $45,400 | $169,200 | $351,600 |
| EBITDA Margin | 7.7% | 16.6% | 23.4% |
* MOIC calculated on 20% equity stake of $520K investment. Projections are forward-looking estimates based on channel economics.
Operations, growth strategy, and marketplace management. Led GOprint production team. Deep expertise in custom print fulfillment and B2B client acquisition.
$48K salary budgeted. Will own Google + Facebook ad management, B2B pipeline, and partnership development. Target: $350K ARR personal quota.
$36K salary budgeted. Will own Amazon Custom + Etsy accounts, listing optimization, review management, and fulfillment coordination.
We're raising $520,000 from one or two strategic angels. Full financial model, legal term sheet, and due diligence package available on request.
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